Clemente Named UofL’s Associate AD for Strategy & Innovation
May 26, 2021 | General
LOUISVILLE, Ky. – Laura Clemente, who has worked in digital marketing with University of Louisville Athletics for the past six years, has been elevated to Associate Athletic Director for Strategy and Innovation for the Cardinals.
"The promotion of Laura Clemente solidifies our direction and emphasis to better utilize data and analytics to improve our financial and strategic decision-making, while enhancing our fan and donor engagement," said Vince Tyra, UofL Vice President/Director of Athletics. "Laura has been incredibly valuable in her role within our marketing department, but we will be better served with her in this new role on our senior leadership team."
Clemente operated the last two years on the UofL Athletics staff as Assistant Athletic Director for Multimedia and Content after serving four years as the Cardinals' Director of Digital Marketing. She earned a master's degree in business analytics from UofL in 2020.
This new position will lead the development and execution of key strategic initiatives across department-wide digital platforms and serve as a cross-functional visionary/change agent across the Department of Athletics. Using a data-driven approach, Clemente will be responsible for developing and implementing platform-specific strategies to increase customer acquisition and retention, leading the organization's web and app evolvement, implementing a targeted and automated ticket and ecommerce strategy, and partnering across the organization to identify emerging technology opportunities to benefit the brand, UofL partners and Cardinal fans as the priority.
Clemente has led the digital transformation of the athletic department, guiding the creative and media teams in expanding the brand, while increasing the social media followers to over a million on all platforms since she joined the department in April 2015.
Prior to joining UofL, Clemente worked seven seasons with the NFL New York Jets. Beginning as a social media intern in 2009, Clemente worked a year as a communication assistant and three years as the communications coordinator. She moved to the digital side in 2014, where she served as the Digital Media Manager in 2014-15, coordinating the execution of the organization's marketing calendars, as well as the distribution of breaking news announcements and transactions.
A native of Madison, N.J., Clemente played four seasons of lacrosse at Northwestern where she graduated in 2009 with a bachelor's degree in communications and international studies. She was honored on the Big Ten All-Academic Team on three occasions while a member of four NCAA National Championship lacrosse teams at Northwestern.
"The promotion of Laura Clemente solidifies our direction and emphasis to better utilize data and analytics to improve our financial and strategic decision-making, while enhancing our fan and donor engagement," said Vince Tyra, UofL Vice President/Director of Athletics. "Laura has been incredibly valuable in her role within our marketing department, but we will be better served with her in this new role on our senior leadership team."
Clemente operated the last two years on the UofL Athletics staff as Assistant Athletic Director for Multimedia and Content after serving four years as the Cardinals' Director of Digital Marketing. She earned a master's degree in business analytics from UofL in 2020.
This new position will lead the development and execution of key strategic initiatives across department-wide digital platforms and serve as a cross-functional visionary/change agent across the Department of Athletics. Using a data-driven approach, Clemente will be responsible for developing and implementing platform-specific strategies to increase customer acquisition and retention, leading the organization's web and app evolvement, implementing a targeted and automated ticket and ecommerce strategy, and partnering across the organization to identify emerging technology opportunities to benefit the brand, UofL partners and Cardinal fans as the priority.
Clemente has led the digital transformation of the athletic department, guiding the creative and media teams in expanding the brand, while increasing the social media followers to over a million on all platforms since she joined the department in April 2015.
Prior to joining UofL, Clemente worked seven seasons with the NFL New York Jets. Beginning as a social media intern in 2009, Clemente worked a year as a communication assistant and three years as the communications coordinator. She moved to the digital side in 2014, where she served as the Digital Media Manager in 2014-15, coordinating the execution of the organization's marketing calendars, as well as the distribution of breaking news announcements and transactions.
A native of Madison, N.J., Clemente played four seasons of lacrosse at Northwestern where she graduated in 2009 with a bachelor's degree in communications and international studies. She was honored on the Big Ten All-Academic Team on three occasions while a member of four NCAA National Championship lacrosse teams at Northwestern.
